For 25 years, I was a successful marketer, brand strategist, and agency owner...
Until, at 48 years old,
I found myself overwhelmed by hormonal emotions,
anxious about changes in my body,
bored by a career I no longer loved,
insecure about my age in a fiercely competitive market,
desperate over the thought of losing my teenage son,
aching to do something new and significant
...and utterly unsure of how to begin again.
Until the day my son's junior high principal called me out.
He told me I was overly involved in my teenager's life,
and dissatisfied in my own.
He challenged me to do something that terrified me.
And sent me off on a journey.
I spoke to hundreds of middle-aged women in research for my book:
Hot Flashes, Carpools, and Dirty Martinis—
The Quintessential Guide for Turning Midlife into PrimeTime.
And I discovered something astounding.
Every woman I met believed the same lie:
that as we grow older, we decrease in value.
That we are worth less simply because we’ve lived more.
But my research proved just the opposite.
At middle age we have more
creative capacity, ability, and power than ever.
The only things that stand in our way
are the lies we believe and the voices in our heads.
Won't you join me in the biggest brand project ever:
re-branding middle age for women?
I'm talking about a revolution.
One where YOU define the next 30 - 40 years of your life.
I'm talking about PrimeTime, Baby. And you're the star.